Let's start from the beginning, why is it good to prepare the skin before applying makeup?

Our skin receives beauty products much better if we take care of it first, which will result in a healthier and more radiant appearance. The goal is to achieve a much more natural, healthy and luminous effect. Makeup even lasts longer if you work on well-hydrated and nourished skin.

A proper routine to prepare the skin before makeup begins by cleansing it deeply. It can be with Matcha Sublime Calming Cleanser, micellar water all skin types, even for the most sensitive and reactive skins, which thanks to the action of its micelles effectively removes dirt, or with the Matcha Luxurious Face Wash cleansing gel, which removes impurities that may have been left behind on the skin, leaving it ultra-hydrated. Follow with Matcha Perfectly Radian Boost toner. Its mission is to finish eliminating residues from the previous steps, while closing pores, re-balancing the pH and leaving the skin very luminous. In this way, the epidermis is prepared so that it can receive all the benefits of the compounds that we will apply later.

Now, it's time for treatments, directly related to the success of the makeup. The Matcha Intense Recovery Proteoglycans Plus anti-aging concentrated serum immediately restores luminosity and vitality to the face with its Cinderella effect. With dry skin, continue with Matcha Sculpting Eye Lift multi-corrective, around the eyes, lips and on expression lines that may be appearing on the forehead or neck. The skin of the eyes and lips contour, as well as the neck, is very fragile and deserves extra special care.

In the final stage and before makeup, you should seal your routine with moisturizing cream if it is during the day, or with a multi-action nourishing cream for the night (several options on our website). And very important, use sunscreen over 30 SPF or more, every day!

If you have time, you can add another step between the cleansing and the treatments. You will dazzle even more with the ultra-nourishing Matcha Supreme Cellular Restoration Mask cream facial mask, which provides luminosity and vitality to previously cleansed skin, because it oxygenates and restructures tissues. It is recommended to leave it on for 20 minutes, so that it is properly absorbed. Finally, remove with cold or warm water. Always remember to dry your face very carefully, with a cotton towel for personal use.

You are now ready for make-up, knowing that it will be applied on a healthy, nourished and very moisturized skin!

Photo: Collaboration by Alejandra Pérez Makeup @alepmakeup